Paul A. Sheetz

User Experience (UX) Researcher with 10 years of experience creating business value for Fortune-500 companies. Recognized for cross-functional collaboration, resourceful tactics, and a user-centered approach.

Education 🎓

Master of Design (MDes)
IIT Institute of Design

Focus: HCD
2012 – 2014
Chicago, IL

Master of Business Administration (MBA)
Illinois Institute of Technology

2012 – 2014
Chicago, IL

Bachelor of Fine Arts (BFA)
Florida State University

Focus: Graphic design
2004 – 2008
Tallahassee, FL

Personal pursuits ❤️

Learning Korean, kiteboarding, reading sci-fi, and playing bass

Work experience 🎯

Dayforce, Lead UX Researcher
May 2023 – August 2024 | Remote

Shipped new user experience hub, overhauling the UI/UX via iterations of generative, evaluative, and quantitative research
Formed participant groups of over 250 users (clients and consumers) to run continuous testing for mobile and web
Aligned mobile and web product roadmaps based on user needs resulting from visceral user personas

Meta, Sr. UX Researcher (contract via Insight Global)
June 2020 – March 2021 | Remote

Scaled rapid research program within Meta’s core advertising business, across desktop, mobile, and native app experience
Increased user task completion rate for: adding website +38%, linking WhatsApp +100%, creating custom CTA +100%

Metromile, Sr. UX Researcher
February 2020 – May 2020 | San Mateo, CA

Led synthesis work of top 10 UX needs across growth, retention, and claims digital product experiences

Esurance, Sr. UX Researcher (contract via Creative Circle)
April 2019 – February 2020 | San Francisco, CA

Launched new payment options offering more flexible installments through evaluative concept and demand testing
Created UX personas through lean, iterative qualitative research combined with data analytics

UnitedHealth Group, Sr. UX Researcher (Population Health division)
January 2015 – March 2019 | Minneapolis, MN

Generated $1M in client savings by instituting A/B testing methodology for conversational voice design best practices
Increased consumer engagement rate by 15% through research and redesign of omni-channel Heart Failure program